Maurice Lacroix unveils #TIDE FIBA3X3 – IT’S A GAME CHANGER!

Team Lausanne 3x3 is proud to be part of the campain of Maurice Lacroix's shortly unveiled three special edition watches that uphold the benefits of the recently launched AIKON #tide, combining them with the exciting world of 3x3, the global basketball format beloved by millions. Sharing the same qualities as other members of the AIKON family, these latest watches prove a game changer both on and off the court. A few weeks ago, Maurice Lacroix unveiled a ground-breaking new watch, the AIKON #tide. Sharing the same attributes as other members of the AIKON family, these new models are formed of ocean-bound upcycled plastic, an undisclosed formula and glass fibre. The resultant composite material is twice as hard as standard plastic, five times more resistant and has a carbon footprint significantly less than the production of virgin PET. The bezel, case, case back, crown, end-piece and buckle are all made from this composite material. It takes 17 bottles to make one watch and its tailor made packaging which means 17 fewer bottles polluting the ocean.

The model is being launched at the FIBA 3x3 World Tour Opener in Utsunomiya in Japan from 13th to 15th May.

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